Welcome
Spicy Accessories for All Book Lovers
Explore unique bookmarks, Bookish kits, journals, accessories, and so much more!
About the Spice
Behind the Name
The name Intentionally Spicy ABQ was inspired by a desire to live and create with purpose, personality, and a little boldness.
“Intentionally” reflects the heart behind the business—everything is created with meaning, care, and a desire to inspire connection, creativity, and self-expression. It’s about choosing to show up fully and authentically, both in life and in the stories we love.
“Spicy” adds the personality—representing confidence, flair, and a touch of sass. It speaks to embracing what makes us unique, celebrating bold ideas, and not being afraid to stand out—whether that’s through books, creativity, or personal style.
“ABQ” grounds the brand in Albuquerque, highlighting local pride and community roots while sharing that creativity outward.
Together, Intentionally Spicy ABQ captures a brand that is thoughtful, expressive, a little daring, and deeply rooted in both storytelling and community—especially through bookish accessories that help others celebrate their own stories in a fun, meaningful way.
Hello
Sinderle's Story
Sinderle was born out of Ms. Cindy Enderle's creative ADHD-hobby fueled mind! She makes custom T-Shirts, apparel, Tote bags, and so much more. Check out her product catalog here.